Rouvy Acquires Rival FulGaz and Unveils Exciting Multi-Year Commitment to the Ironman Collection

Indoor biking coaching platform Rouvy has introduced its strategic acquisition of competitor app FulGaz from the Ironman team.

Rouvy, some of the best possible indoor biking apps, will even transform the legit virtual sports activities platform of the Ironman triathlon collection after pronouncing a brand new multi-year partnership with the Ironman logo. 

Based in 2017 in Czechia, Rouvy is an indoor coaching platform that gives immersive real-world photos of well-known routes and areas making a real looking driving and coaching revel in for customers. 

FulGaz was once based in 2014 in Australia, however regardless of being round a couple of years longer than Rouvy it is probably not a platform as many cyclists are conversant in.

The platform provides a an identical product to Rouvy, recently providing over 2,000 real-world routes to trip, that are filmed in 4K video. FulGaz additionally served because the legit biking app of Ironman ahead of the Rouvy takeover. FulGaz caters to triathletes, with over 100 Ironman and Ironman 70.3 motorbike classes to be had to trip, which unquestionably makes it an exquisite coaching software for triathletes. 

We haven’t any particular main points at the acquisition financials, however we do know that FulGaz is not about to vanish right away, which will have to please customers of the app. The highest 20 FulGaz routes will now be to be had to get entry to on Rouvy, in addition to quite a lot of Ironman classes. 

Rouvy claims additional main points on traits shall be ‘shared in the end’ and that extra classes shall be added to the platform this yr. It does sound like the brand new construction will see FulGaz options built-in into Rouvy and in time the Australian app could also be wound down, this was once touched on by way of Rouvy CEO Petr Samek:

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“We will spend some time fully assessing the situation, listening to their views and making sure all FulGaz users can enjoy a smooth and satisfactory experience but we think it makes no sense to keep both platforms open and will eventually be transitioning FulGaz to Rouvy”.

Ironman classes shall be to be had to trip in Rouvy (Symbol credit score: Rouvy)Rouvy and Ironman group up 

In addition to obtaining FulGaz, Rouvy has partnered with Ironman and can transform the logo’s legit virtual sports activities platform in a ‘multi-year partnership’. The Ironman Staff is owned by way of Advance, a personal trade and Orkila Capital, a enlargement fairness company. The Ironman Staff runs carrying occasions throughout 55+ international locations.

Scott DeRue, CEO of the Ironman team mentioned; 

“We’re on a project to encourage our athletes and lift their revel in on race day and each day in between. On this pursuit, we’re making an investment in innovation and partnering with main manufacturers that may assist us enrich the athlete revel in.”

The partnership means riders will be able to train on Ironman courses using the Rouvy platform. The brand cites features such as workouts on specific Ironman courses, realistic corner braking, marked aid stations and real-time analytics which should boost competitors’ preparation when using the app. 

This move represents a branching out into the triathlon world for Rouvy, who will serve as the naming partner for Ironman event transition areas. The brand is also partnered with WorldTour teams like Lidl-Trek and Visma-Lease a bike. 

Athletes getting into an Ironman or Ironman 70.3 triathlon may also be ready to enroll in an unique Rouvy package deal which is able to give them a loose month-long trial at the platform.