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Door producer Deceuninck is to finish its identify sponsorship of the Alpecin-Deceuninck and Fenix-Deceuninck groups, and their related construction outfits, on the finish of 2025, the corporate introduced on Friday.
Dececuninck has subsidized the groups of Mathieu van der Poel, Jasper Philipsen and Puck Pieterse since 2022, after up to now sponsoring Deceuninck-Fast Step from 2019 to 2021.
“The successful collaboration has delivered the desired results in terms of brand awareness for the company,” Francis Van Eeckhout, Govt Chairman of Deceuninck, mentioned in a press unencumber issued through the emblem.
“In consultation with the team management, we have come to the conclusion that we can continue to strengthen each other in a different form of partnership.”
The four-year partnership has observed the boys’s and ladies’s groups take international titles in highway racing, mountain cycling and cyclo-cross, degree wins on the Excursion de France, and 6 Monument victories.
Underneath Deceuninck’s sponsorship the organisation additionally added a girls’s construction group to the boys’s squad that used to be arrange in 2021.
Even though departing as naming sponsor, Deceuninck is anticipated to proceed with the group as a minor sponsor, with their emblem nonetheless showing at the group jerseys.
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“The gratitude for their commitment is far greater than the disappointment over the decision to take a step back,” mentioned common supervisor Philip Roodhooft.
The departure of Deceuninck as identify spouse signifies that the group, which has Mathieu van der Poel on their roster till 2028, is now in search of a brand new secondary spouse to enroll in haircare logo Alpecin, who has been naming sponsor of the group since 2020.
“Of course, this presents a challenge for us as a team, but we were informed in a timely manner, and we are doing everything we can to attract another strong secondary naming partner,” Roodhooft added.
Alpecin closing renewed their dedication to the group in 2021, for 4 years, which means the present deal would additionally run out on the finish of 2025, however there’s no indication at this time that they received’t proceed previous that time.
