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Home»Industry News»BBB’s New Valor Shades Earn Top Honors with Advanced FLUX Lenses
Industry News By Miles CooperFebruary 25, 2025

BBB’s New Valor Shades Earn Top Honors with Advanced FLUX Lenses

BBB’s New Valor Shades Earn Top Honors with Advanced FLUX Lenses
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Any other contender within the mid-priced eyewear marketplace, Denmark’s BBB has simply introduced new discipline-specific FLUX lenses along a brand new Valor sunglass type. When you’re now not acquainted with BBB, they’ve been generating motorcycle parts, equipment and biking attire since 1998.

BBB’s FLUX lenses are a brand new providing that gives 4 other choices for high-contrast, color-tuned optics. 3 of the fashions are in particular excellent for highway, MTB, or gravel driving, and the fourth is an all-conditions lens. The brand new FLUX lenses are to be had on BBB’s current Chester shades and the brand-new Valor type.

FLUX Lenses:

BBB’s New Valor Shades Earn Top Honors with Advanced FLUX Lenses

BBB’s maximum complex lens thus far, the FLUX lenses filter non-essential wavelengths of purple, inexperienced, and blue gentle to support readability and building up distinction. This is helping your eyes understand main points, differentiate between colours, and revel in much less fatigue. The lenses permit for shiny, high-contrast imaginative and prescient in all circumstances, however there are 4 particular tints that cater to other driving kinds.  

BBB FLUX lens graphic

The FLUX lenses additionally supply 100% UV-A and UV-B coverage, plus they filter out destructive blue gentle and infrared gentle.

All sides of the lenses are safe with an anti-scratch coating. The outdoor of the lens additionally will get an oleophobic coating to withstand water, dust, and mud. An anti-fog remedy at the within the lens is helping combat off condensation.

The brand new FLUX lenses are to be had at the new Valor shades and BBB’s up to date Chester shades. There are 4 other FLUX lenses to be had for highway, MTB, gravel, and all-around driving:

BBB FLUX lens, red

FLUX Purple: Supposed for highway driving, this lens lets in 16.8% gentle transmission. The purple lens filters out heat tones to toughen distinction on asphalt and cobblestones. It’s appropriate for sunny or cloudy circumstances.

BBB FLUX lens, blue

FLUX Blue: Offering probably the most colour enhancement of the entire choices, the FLUX Blue lens is perfect for gravel riders. This lens will increase distinction on filth pathways and works smartly for sunny or shady rides with a gentle transmission of 14.6%. 

BBB FLUX lens, green

FLUX Inexperienced: Mountain bikers will have to go for the fairway lens; which maximizes distinction from brown and yellow hues. This makes it more straightforward to peer roots, rocks, and path surfaces. The lens additionally boosts inexperienced tones to split the wooded area from the open path forward. The golf green lens lets in 16% gentle transmission.

BBB FLUX lens, pure

FLUX Natural: If you need one pair of sun shades that paintings smartly any place, the FLUX Natural lens is your all-conditions possibility. This lens complements distinction to cut back eye pressure for any form of rider. At 12.5% gentle transmission it’s excellent for brighter rides however isn’t too darkish for overcast circumstances or shady wooded area patches.

Valor FLUX Shades:

BBB Valor FLUX sunglasses, front

The brand new Valor shades function a half-frame design. The frames are product of Rilsanâ„¢ G850, a bio-based Nylon made from castor beans. The fabric is versatile and robust and will also be produced sustainably.

The Valor lens includes a small vent on the most sensible to fight condensation buildup. To verify a forged have compatibility, the frames be offering moderately curved hands, rubberized temple grippers, and an adjustable nosepiece. Weight is indexed at 30g.

BBB Valor FLUX sunglasses, inside

The Valor FLUX type comes with a transparent lens and a FLUX lens, plus a troublesome case and comfortable pouch.  MSRP is €129. Body colour choices are Matt Black, Mild Gray, or Clear Inexperienced.

Chester FLUX:

BBB Chester FLUX sunglasses, front

BBB’s most well liked unisex eyewear type, the Chester is a full-frame sunglass that has been up to date with an advanced temple design and new FLUX lens choices. The Chester frames also are created from bio-based Rilsan™ G850, and the nostril piece is adjustable.

The Chester FLUX retails for €89.99, and features a spare transparent lens, laborious case, and comfortable pouch. Lens choices are FLUX Purple or FLUX Blue, and body colour choices are Matt Black or Gloss Black.

BBB Chester FLUX sunglasses, on manPhotographs c. BBB Biking

BBB merchandise aren’t allotted in america however are bought throughout Europe and the Center East, plus in Australia and Canada.

bbbcycling.com

Advanced FLUX Lenses BBB BBBs Contrast deliver FLUX high Lenses Sunglasses Valor Valor Shades
Miles Cooper
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Tour de France Femmes 2026: Ranking the Top Contenders for the Yellow Jersey After Route Reveal

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