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Home»Opinion»Record Low Motorbike Sales Mark the Worst Year in the UK This Century
Opinion By Miles CooperMarch 14, 2025

Record Low Motorbike Sales Mark the Worst Year in the UK This Century

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A Bicycle Affiliation record has predicted – in spite of everything – a sluggish go back to expansion for the British biking business in 2025.

Then again, it is available in a wake of a 2024 that noticed the United Kingdom’s worst mechanical motorbike gross sales up to now this century with 1.45 million devices bought, and a persevered decline in ebike gross sales regardless of large reductions.

Gross sales of youngsters’ motorcycles additionally persevered to say no, to the purpose the place they’re now a 3rd down on pre-Covid figures. The selection of youngsters driving motorcycles stabilised regardless that, the record identified, referencing Recreation England figures appearing 21% of 5-16 year-olds driving motorcycles.

There have been plenty of spaces that presented explanation why for optimism, with high-end highway and mountain motorcycles appearing year-on-year expansion, in addition to servicing, which was once up in quantity and price to the song of seven% and 5% respectively.

The BA record mentioned that it expects the marketplace to stay difficult this yr however says: “It predicts the long downturn will gradually bottom out over the coming months with forecasted volume growth in bike and PAC [parts & accessories] of 2% and 3% in services in 2025.”

Then again, the view at the floor continues to be a ways from rosy, Oliver Milnes, proprietor of Paul Milnes Cycles in Bradford, northern England, defined.

“It’s still quite quiet, I would say,” he mentioned. “I would hope it will get going a bit better. A lot of it is weather-based – when you step outside and there’s frost on the windscreen, you don’t want to go on your bike. And then last weekend, when it was really nice, you saw a little uptake, and then sort of knocked off again.

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“In the event you ask this query in any other month,” he added, “I believe it’s going to be a special resolution.”

Milnes’s own experience in selling parts and accessories tallies with the findings of the BA report, he said – they are selling strongly.

The reason for this, he theorised, is that people are keen to keep their older bikes going longer rather than buying new ones, which could also go some way to explaining the strength of the servicing sector.

“I believe persons are most likely protecting stuff going greater than ever sooner than we see that we are undoubtedly promoting extra bits than we are promoting larger stuff,” Milnes said.

In terms of how the rest of the year might look, Milnes remained optimistic about a slow recovery, although he urges caution over where exactly the industry is headed.

“I wish to suppose it has got to be higher – it has got to get well than this. What is supposed by way of ‘commonplace’, regardless that I do not in reality know, as a result of what, what’s commonplace buying and selling? I believe the motorbike industry’s modified through the years. You’ll be able to’t have a look at the motorbike industry from 15 years in the past and say that is what commonplace goes to be. That is commonplace 15 years in the past, and it’s going to by no means be that. It is other now.”

“So it will now not get to the place it was once years in the past, nevertheless it will have to pass to a good stage this yr I believe,” he concluded.

Bike century Motorbike sales motorcycle industry record low sales report reveals sales UK motorbike market worst
Miles Cooper
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