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Home»Trending»Turning Losses Into Wins: When It’s a Write-Off at This Level
Trending By Miles CooperMarch 20, 2025

Turning Losses Into Wins: When It’s a Write-Off at This Level

Turning Losses Into Wins: When It’s a Write-Off at This Level
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Motorcycle racing:

Is it even nonetheless a factor?

A minimum of right here in those United States, motorcycle racing as a recreation has adopted the complete opposite trajectory of the occupation of Keanu Reeves–with the imaginable exception of gravel, however even that has handiest controlled to score Sam Rockwell ranges of good fortune at very best. Gatherings of influencers using bicycles on very small rocks however, the American panorama is strewn with the stays of defunct bicycle races, for that is the rustic the place professional biking involves die. Regardless, like a canine that returns to its vomit is a Fred who repeats his folly, and so a British promoter is attempting to convey a brand new degree race to Colorado:

Turning Losses Into Wins: When It’s a Write-Off at This Level

Whilst thus far they haven’t discovered a sponsor, they’re obviously brimming with that indomitable British spirit:

No, the closing time I will take into account “optimism around cycling” on this nation was once all over the Lance Armstrong technology:

However The us has lengthy since moved on, and prefer such a lot of “bros” Armstrong and his former teammates now toil in podcasting and hashish retail:

As for that Motorcycle Snob man, he’s nonetheless hacking away at that silly weblog.

Then in fact there was once 2020 when, in a are compatible of desperation, everybody in The us abruptly sought after a bicycle. Smuggies idea we had been in any case at the cusp of a bike-centric long term by which the velocipede would topple the auto as soon as and for all, however then the bubble burst like a fart in a tub, and as of late its handiest legacy is a huge tax write-off:

See, the marketplace “shifted rapidly,” and when that occurs you drop your chain:

And sure, I seemed on the presentation and nodded knowingly in spite of no longer realizing what the hell any of it approach:

However they do, they usually’re those writing it off:

Hello, I could also be a monetary fool, however a minimum of I had the foresight closing yr to move lengthy on grasp hyperlink futures:

I used to be additionally good sufficient by no means to get into the overheated Gravel Motorcycle marketplace within the first position, which is a superb factor as a result of Bicycling says you shouldn’t even purchase one now:

It sounds as if, one thing is ready to occur this is SO HUGE it’ll render all gravel motorcycles immediately out of date!

Unfortunately, I’m no longer a subscriber, so I will’t see what it’s:

Alas, I will handiest speculate.

Is that complete “750d” wheel measurement factor in any case taking place?

Are rim brakes about to make the comeback of the century?

Is the biking international in a position for IsoTruss finally?!?

I will rarely wait to determine what no longer to shop for subsequent.

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Miles Cooper
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Haro Doubles Its Full-Suspension Line with the All-New Carbon Greer & Daley

Haro Doubles Its Full-Suspension Line with the All-New Carbon Greer & Daley

February 9, 2026
Is It All Worth It? Honest Reflections from Last Week in Cycling’s Social Media

Is It All Worth It? Honest Reflections from Last Week in Cycling’s Social Media

February 9, 2026
Embrace the Thrill of Gravel Adventures Like Never Before

Embrace the Thrill of Gravel Adventures Like Never Before

February 9, 2026
Superprestige Middelkerke: Amandine Fouquenet Dazzles in Final Round as Van Alphen Secures Thrilling Overall Win

Superprestige Middelkerke: Amandine Fouquenet Dazzles in Final Round as Van Alphen Secures Thrilling Overall Win

February 9, 2026
Noemi Rüegg Powers to Victory in Stage 3, Clinching Consecutive Women’s Tour Down Under Titles

Noemi Rüegg Powers to Victory in Stage 3, Clinching Consecutive Women’s Tour Down Under Titles

February 9, 2026
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