Outside store REI is increasing its biking trade, together with an unique partnership with Van Rysel for its gravel motorcycle assortment.
Starting in April 2025, REI would be the sole U.S. store for Van Rysel’s gravel line, with new fashions coming later this spring.
Van Rysel is a French biking emblem and subsidiary of the one-stop sports activities superstore, Decathlon. The emblem has loved vital popularity of past due due to its sponsorship of the Decathlon-Ag2r Los angeles Mondiale group. The WorldTour group is racing aboard the Van Rysel RCR Professional, which used to be, certainly, probably the most talked-about motorcycles in 2024. The among the best motorcycle used to be designed in partnership with the French aerospace analysis laboratory, wheel producer Swiss Aspect and Deda Elementi – and but, it’s additionally the least dear motorcycle within the professional peloton.
Van Rysel’s new gravel line is constructed round an aluminium body and is aimed toward adventure-oriented riders relatively than aggressive racers. Consumers will have the ability to acquire Van Rysel merchandise each in-store and on-line by means of REI’s web page.
“As gravel riding’s popularity continues to grow, we’re committed to offering more options for riders tackling mixed terrain—whether racing, bikepacking, or enjoying everyday rides,” stated Kelley Hemminger, senior class products supervisor at REI.
“Our exclusive gravel partnership with Van Rysel will provide REI customers access to a performance-rooted brand with a focus on building bikes for this evolving category.”
REI’s growth of its biking class additionally contains partnerships with the Canadian mountain motorcycle emblem Rocky Mountain; Swift Industries, a Seattle-based corporate focusing on bikepacking equipment; and biking attire manufacturers Stio and Peppermint Biking.
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In fresh months, REI additionally teamed up with Canyon Bicycles to provide in-store servicing for the direct-to-consumer emblem. Whilst Canyon continues to promote its motorcycles on-line, consumers can now have their Canyon motorcycle serviced at one among REI’s 190 retail outlets.
“We are committed to welcoming and serving beginner to dedicated riders who want more selection in our cycle shop,” stated Alicia Applegate, divisional vending supervisor at REI. “Via increasing our distinctiveness providing past our present lineup and proceeding to provide national bicycle carrier, REI will make it more straightforward than ever for our consumers to get admission to nice equipment with nice member advantages, to get out of doors and benefit from the experience.”
